(Stop searching in the noise. Aim at the source)

NAVIGATION

🏠 Back to homepage | Chapter 3: Why Google Maps Is the Only List That Matters ➔

🚀 Turn Google Maps into a client machine

On this page, you’ll discover:

• Why Facebook and Instagram are inefficient labyrinths for finding professionals.
• The concept of Centralization: why Google Maps is the only reliable database.
• The difference between the virtual world (LinkedIn) and the real economy (the field).

🎭 THE CHAOS OF SOCIAL MEDIA

When looking for clients, we naturally go where there are people. We go to Facebook, Instagram, LinkedIn.

The problem is that these platforms are not built for business. They are built for distraction.

Look at the reality:

• Facebook: It’s the village square. People go there to see family vacation photos, argue about politics, or watch cat videos. Yes, businesses have “Pages,” but they’re drowned in noise. Searching for “Plumber Paris” on Facebook is hell: personal profiles, pages abandoned since 2018, closed groups… total chaos.
• Instagram: It’s the museum. Visual, beautiful, but superficial. If your client is an accounting firm or a building materials wholesaler, they’re not there. Or they’re just scrolling to relax, not to buy.

On social media, information is scattered. You waste a huge amount of time separating signal from noise.

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The reality:

Trying to build a reliable prospect list through Facebook or Instagram is like trying to fill a bathtub with a pierced spoon. It’s possible, but exhausting.

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